Six years later and we are still talking about a blink-of-an-eye look at a singer's breasts during the Super Bowl, and whether anyone should be punished.
As the NFL does with the Super Bowl, NBC executives talk about how families come together to watch the Winter Olympics. Big events like these are called family programming.
I'm not sure this includes the video of the death of that luger right before the start of the games. Complaints about the raw pictures of the incident have been tossed around for over a week now. NBC has repeatedly aired that video of that gruesome run.
Somehow the FCC doesn't have rules about preventing this. Nipples are another matter.
Reports now say NBC News President Steve Capus has put a stop to the airing of the video -- or at least, now any NBC News outlet needs his approval to show the footage again.
Unlike NBC, CBS -- which aired the 2004 Super Bowl -- hasn't re-run the Janet Jackson half-time breast-revealing incident, because there could be another half-million-dollar fine levied.
What do those incidents have in common? Both were accidents.
TV's own logic is that real-life events shouldn't be censored. However, when it comes to acting, as in the case of Jackson's duet with Justin Timberlake, people and companies need to be punished.
We are worried about what kids might think if they see a naked breast because, you know, that means sex. Violence? Death? Not so much.