• ClickZ, Friday, February 26, 2010 3:27 PM

Marketers must remain flexible and agile and focus on doing rather than just thinking, says Andrew Goodman. So Goodman provides a few tips on making that happen, with a goal to attract new customers.

Admitting that some marketers are reluctant to try this new approach, he writes that having some patience and acting like a small company even if you're inside a big company can reap rewards. Think of the world of possibilities, of acquiring 100,000 new customers at break-even or better without spending a ton of time strategizing, he suggests.

Read the whole story at ClickZ »