Dunkin' Taps Twitter For Waffle Sandwich Promo

  • March 1, 2010
To support the limited-time reintroduction of its Waffle Breakfast Sandwich, Dunkin' Donuts is promoting "Waffle WeDDnesdays" on Twitter.

Each Wednesday, Dunkin' will ask the brand's Twitter followers to tweet about what they are currently "waffling" about. Customers who tag their responses with "#WaffleWeDDs" and tweet it to @DunkinDonuts will have a chance to win a $60 Dunkin' Donuts Card.

The oven-toasted waffle sandwich features scrambled eggs, sausage and American cheese between two maple-infused waffles (suggested retail: $2.99). It was introduced last spring.--Karlene Lukovitz

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