According to the February 2010 ComScore Report, Good Health Media, founded in 2007, is the fastest-growing health ad network. GHM audience is up 93% over a year ago -- to 32 million unique visitors
monthly. Of course, advertisers have followed, and the company announced a 56% growth in ad volume in the fourth quarter of 2009.
Recently, GHM has signed significant ad deals with
Wal-Mart Pharmacy, Shire, and Sanofi Aventis, and has continued working with J&J, Merck, Pfizer and Wyeth, among others.
The company attributes its growth to its ability to serve niche
content. GHM delivers three primary audience channels: Consumer Medical, Consumer Wellness, and Healthcare Professionals. The Medical Channel delivers condition-specific audiences (e.g., allergy,
diabetes, depression); Wellness bridges a marketplace gap by combining fitness and nutrition sites; and HCP aggregates professional Web site audiences.
"Pharma and CPG brands want condition
specific-audiences of scale," said Bill Jennings, CEO of Good Health Media. "Our site partners attract more a more frequent, loyal audience than broader health destinations online. We're able to reach
people who are actively seeking specific information on partner sites and across the Internet. That's the ideal platform."