And every year we bought into all the reasons not to: We needed printed versions for handouts. We'd get tons of complaints. What about the mailings we do to the board and to donors?
This year, we held fast and took the plunge. See for yourself.
This paper-free, multi-media report is about as different as can be compared to a hospital's usual year-in-review. Instead of an expensive printed product, we have videos, podcasts, audio slideshows, photo galleries and more information than we could ever include in print. Viewers can see and hear our hospital's accomplishments and commitment.
We haven't had a single complaint, we saved lots of money and we've been noticed. We've been asked to explain how we did it to the Connecticut Hospital Association and other hospitals.
When's the last time a newspaper wrote glowingly about your annual report? Here's an unusual excerpt from a story in The Day of New London, Conn., in a story about our year-end fiscal results:
"This is the first time the annual report was created solely as a digital document, and instead of the dry, staid reports of years past, this one includes colorful graphics and several videos about the life of the hospital in the past year."
Here's how we did it -- and you can, too: