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Sony Developing 3D Televisions

  • PC World, Tuesday, March 9, 2010 11:34 PM
Sony will begin selling 3D TVs in Japan on June 10 and worldwide at about the same time. 3D support and other 3D-compatible home electronics products will also be available to coincide with the television launch. It's a pricey buy: Sony's first two sets, which are 40- and 46-inch models, will come bundled with two pairs of 3D glasses and will cost $3,215+. In July, it will launch six further sets: 52- and 60-inch models that come with 3D glasses and four "3D-ready" models that have 3D circuitry inside the set, but require the purchase of glasses and an infrared transmitter.

Included in each set will be a real-time 2D-to-3D convertor, which can take a conventional 2D television image and simulate a 3D image from it. Sony has high hopes for 3D and expects sales of 3D-compatible sets to be about 2.5 million in 2010, a 10% cut of its total TV sales target.

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