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Has Google Search Growth Peaked?

  • Softpedia, Wednesday, March 10, 2010 2:09 PM

Google's share of the domestic search market increased slightly, just 0.1% between January and February 2010, according to new statistics from comScore. However, the percentage still accounts for less market share than the Mountain View giant had at the start of 2009 in the US. Bing, meanwhile, was up almost 1% in February, compared with the numbers at the start of 2009. Silicon Alley Insider -- which cites comScore data from a JP Morgan analyst's report -- reports that Google owned 65.5% of the US search market in February 2010, having grown from 65.4% the previous month.

"What is interesting," notes Softpedia, "is the dynamic between the no. 2 and no. 3 players on the search market ... Having been given the green light by antitrust authorities in the US and Europe, the Microsoft and Yahoo search alliance is beginning to take shape." Yet, until Bing begins serving all queries on Yahoo, Microsoft's search share continues to grow, while Yahoo continues to lose ground.

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