• July 24, 2001

Real Media, the global provider of marketing solutions to the digital advertising industry, and Sonata Inc., a provider of location-ready, voice and mobile applications for targeted and personalized marketing campaigns, today entered into a partnership to deliver advertising to wireless customers via voice or mobile devices.

Real Media will represent Sonata to advertisers seeking targeted delivery to wireless platforms. Many industry analysts regard such location-based targeting as a key element in effective wireless ad delivery, especially for call-to-action messages delivered to wireless users, taxi-tops, and PDAs. Company officials said the partnership enables advertisers to target consumers via any wireless platform currently in use.