CBS' March Madness on Demand tells a story of solid growth for the online arm of its TV franchise. MMOD has increased its revenue from $4 million in 2006, its first year as a free service, to $32 million last year. That's still a pittance compared to the $619 million Kantar Media estimated that CBS earned in TV revenue last year, but the key is found revenue. Some 7.5 million people watched the NCAA tournament online last year compared with 130 million on TV.
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