Around the Net

CBS Scores Online 'Madness' Dollars

  • Ad Age, Monday, March 15, 2010 11:15 PM
CBS is turning live, ad-supported sports on the Web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales, up 20% from the year before. This year, Capital One joins AT&T and Coke as sponsors. The big news: CBS sold as many Web ads as TV ads, earning the sam revs per viewer regardless of platform.

CBS' March Madness on Demand tells a story of solid growth for the online arm of its TV franchise. MMOD has increased its revenue from $4 million in 2006, its first year as a free service, to $32 million last year. That's still a pittance compared to the $619 million Kantar Media estimated that CBS earned in TV revenue last year, but the key is found revenue. Some 7.5 million people watched the NCAA tournament online last year compared with 130 million on TV.

advertisement

advertisement

Read the whole story at Ad Age »

Next story loading loading..