• GigaOm, Monday, March 15, 2010 2:04 PM

GigaOm examines why Google Buzz has drawn so much criticism, and what other service providers can learn from the search giant's experience. "Part of the reason why Buzz has come under so much criticism over privacy and other issues ... is that users and the search company seem to have different ideas about what Buzz is, and how it should be used."

Specifically, "Apart from the privacy aspect of Buzz, one of the ongoing debates about the service is whether it should be used for aggregating or publishing -- or both." GigaOm credits Mahendra Palsule, an editor at Techmeme who goes by the name Sceptic Geek, with clearly articulating the issue of combining multiple streams into one place. Dumping content from one social network into another defeats the purpose, according to Palsule, and that the right thing to do is to create and publish content specifically for Buzz -- "in other words, to treat it as a separate platform like a blog, rather than as an aggregator."

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