• by John Capone , March 17, 2010

Temperatures are rising at OMMA Global.  A heated exchange on paid vs free content, was  described as "a little war" by teh HuffPo's Greg Coleman. People pay for content, they pay all the time, said David Moore, Chairman and Founder, 24/7 Real Media, Inc. The most successful network is ESPN. They get $4.5 billion annually in subscriber fees.

"I want all those old outlets to put up pay walls," said Brian Sugar, CEO & Publisher, Sugar, Inc. Let all the Condé Nast and People and Time Warner properties charge he says, "Because then those people will come to our sites ... we will never ask people to pay for our content."

"But this is not premium content," countered Moore.

"I appreciate the insult to my 50 editors here and in New York," Sugar said.

When Coleman said the HuffPo's reach was approaching the New York Times'.

"I would be astounded if the HuffPo ever made any money," said David Moore.

OK, it's getting a little like professional wrestling.