Commentary
How Does BT Get Branding Dollars?
- by John Capone , March 18, 2010
"How do we go the extra mile to prove that behavioral targeting is delivering the results that online can?" Dave Zinman, VP and GM, Display Advertising, Yahoo! Inc.
"How do we go the extra mile to prove that behavioral targeting is delivering the results that online can?" Dave Zinman, VP and GM, Display Advertising, Yahoo! Inc.