• by John Capone , March 18, 2010

"We've got to create clarity and understanding about where data comes from," says Jim Larrison, Chief Revenue Officer, Adify, because it is not always clear.

"We need to agree upfront what data is going to be collected and how it's going to be used," Dave Zinman, VP and GM, Display Advertising, Yahoo. "We've been 15 years without place tracking pixels in on campaigns, we can take a couple of months and put the on there."