DirectCast Network, LLC, a media development company, has developed and introduced a new advertising concept called “directcasting” that allows advertisers to deliver audio messages directly to
consumers, virtually at the point of sale.
DirectCast's first product, the FuelingTalker is an audio point-of-purchase device that the company installs on fuel pump nozzles at gasoline stations
with convenience stores. The FuelingTalker units play a mix of entertainment, commercial messages, and public service announcements while consumers refuel. DirectCast's PumpRadio Network “directcasts”
this programming to the FuelingTalker units at numerous fueling locations in a market area, creating a stand-alone network that allows advertisers cost- effective yet targeted reach.
The latest
DirectCast product, the CarTalker, is an interactive device specifically designed for car dealers to communicate with customers whenever dealer sales people are busy or unavailable -- or when
customers prefer to browse by themselves. The compact device attaches to a vehicle window, allowing dealers to record and place a one- to two-minute message about a particular vehicle or group of
vehicles. Customers can activate an audio message and are encouraged to record questions or comments, and contact information.