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TV Makers Selling 3D Television Idea

The New York Times, Tuesday, March 30, 2010 10:26 PM

Samsung Electronics is introducing 15 3-D television models with a live-action three-dimensional commercial created by the same technical production company that made "Avatar," James Cameron's popular film. Special spectacles -- which look nothing like the paper versions but come at an additional price -- are required for the full visual experience.

Consumers need to feel they are not buying into a one-off, so the company has worked with DreamWorks Animation and the pop band Black Eyed Peas, and is talking to Hollywood studios and other companies about creating and providing 3-D content for home viewing. TV manufacturers are betting on 3-D. There are forecasts that consumers will buy 3.5 million to 4 million such sets, or about 10% of all United States television sales, this year.

Read the whole story at The New York Times »

3-d, television

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