• Barron's, Thursday, April 1, 2010 2:46 PM

With millions of iPad's ready to ship, Piper Jaffray analyst Gene Munster says it's time for Amazon to cut the price of the Kindle from $259 to $149. Munster tells Tech Trader Daily that Amazon stock shares are likely to be under pressure for a few weeks as the Street anticipates the iPad to cramp Kindle sales. Amazon provides no data on Kindle unit sales, though Munster estimates that lifetime sales to date are in the 2-to-3 million range.

By contrast, he sees calendar 2010 iPad sales of 2.7 million -- a number that he said may actually prove conservative. Furthermore, Munster would not advise Amazon to try and compete directly with the iPad. "They should stick to what they're good at," he tell Tech Trader. Still, Munster remains bullish on Amazon shares for the long haul, thanks in large part to the continued growth of ecommerce over the next 5-to-10 years.

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