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ESPN: NY Site Makes Strong Ad Debut

Click Z, Monday, April 5, 2010 11:25 PM

The launch of local sports site ESPN New York is company's strongest to date. The debut is timed to the start of the 2010 Major League Baseball season, which will kick off Sunday night on ESPN2 and its live video site with a meet-up of bitter rivals The New York Yankees and The Boston Red Sox. Other sites have launched in Boston, Chicago, Dallas, and Los Angeles.

"It's been our strongest launch in terms of ad revenue," among the local sites, Horine added. Local advertisers for the New York site include Brooklyn Brewery, Tri State Land Rover Dealer Group, Anheuser-Busch, Audi, and Stub Hub. Stub Hub has been a launch partner with all five of ESPN's local sites. Fujifilm is also sponsoring the site's zoom photo galleries, according to Horine. As launch presenter, BMW is featured on an interstitial page displayed the first time users visit the New York site.

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ad buys, sports, web sites

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