Oxygen Media has signed an integrated sponsorship deal with IKEA for the fifth season of "Tori &Dean: Home Sweet Hollywood." It will include on-air, online, and integrated ads in two episodes of the
hit series' new season, premiering April 5 at 10 p.m. It's a first-time sponsorship for www.OxygenLive.com. The sponsorship consists of IKEA on-air billboards, tagged tune-ins, and weekly vignettes
with exclusive footage throughout the season. The two in-episode integrations will feature a complete kitchen renovation by IKEA. On the digital front, IKEA will sponsor www.OxygenLive, which adds a
mobile chat.
