• PaidContent, Monday, April 5, 2010 1:53 PM

Forrester Research analyst James McQuivey makes the contrarian argument that the iPad actually strengthens Amazon's position. Why? First and foremost, Amazon is the first name e-books, which -- along with the digital downloads themselves -- includes a "decade's worth of reviews, comments and community connections." As a result, as McQuivey recently told the Wall Street Journal: "If you're an iPad buyer, chances are about 90% that you're also a book buyer on Amazon ... Amazon has your credit card on file, they know what you like ... That relationship is the key to selling books." That said, McQuivey goes on to suggest that Amazon's success will eventually depend on it introducing a full-color, full-media, touch device to compete more directly with the iPad.

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