Doing what it believes to be its civic duty, Google is now directing those who inquire about suicide to a toll-free number for the National Suicide Prevention Lifeline. The information, which
will be highlighted by a red phone, will take precedence over all other search results, along with any advertisements.
Guidance on suicide prevention was suggested internally, reports The
New York Times. Dr. Roni Zeiger, chief health strategist for Google, tells the paper that this is only the second time Google has added such guidance on troubling search terms. A few months ago, the
search engine began providing a phone number for the national poison control hotline after searches like "poison emergency."
Read the whole story at The New York Times »