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Nike Airs Tiger Ad Pre-Masters

Reuters, Thursday, April 8, 2010 11:21 PM

Nike Inc aired a television commercial on Wednesday, Thursday featuring Tiger Woods, his first new TV spot since his sex scandal broke, prompting some sponsors to drop him. The black-and-white spot shows Woods looking directly into the camera while the voice of his late father Earl Woods is hear. Tiger doesn't speak, but it emds with an image of a Nike swoosh.

Nike has been a strong backer of Woods, who earned $100 million annually from his endorsements pre-scandal. Other supporters have been videogame publisher Electronic Arts and trading card and memorabilia company Upper Deck. Some sponsors -- Accenture, AT&T and PepsiCo's Gatorade -- removed him as spokesman, while others like Procter & Gamble's Gillette have removed him from their marketing.

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ad buys, celebrity

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