News Corp is offering steep discounts to advertise in its
Wall Street Journal and
New York Post newspapers as its chairman Rupert Murdoch prepares an aggressive attack on the
New
York Times, people familiar with the plan said. The sharp discounts come ahead of the April 26 launch of the
WSJ's New York edition, which is aimed directly at its rival.
In
presentations to potential advertisers seen by the FT, News Corp appears to have offered discounts of between 79% and 83% for full-page ads in the Journal and the Post, though
News Corp. denied the high discounts. News Corp executives are also bundling ad sales across the Journal and the Post in a new package called Journal Post +, according to the presentation. The
strategy recalls the newspaper price wars Murdoch launched in the mid-1990s in the UK.
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