Canadian Web portal Sympatico.ca has tapped Innovid and its iRoll technology to embed interactive elements into pre-roll video ads. iRoll adds interactivity to existing pre-roll video with dynamic
elements -- which, when clicked, provide viewers with more information about the message being delivered by the video.
Sympatico.ca recently worked with Innovid to increase engagement for the
Budweiser brand, and promote a contest to win a trip to the Super Bowl. The campaign delivered about 1,000,000 video impressions, and achieved an overall Interaction rate of 3.92% -- far higher than
when the same video was viewed without the iRoll overlay. "We're very impressed by the performance of iRoll," said Veronica Holmes, vice president of content and strategy at Sympatico.ca.--Gavin
O'Malley
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