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Under 25s Watch More TV On Web

Multichannel News, Tuesday, April 13, 2010 11:34 PM

Nearly 25% of all young adults are viewing more television content online, according to a new study by electronics shopping and review/research company Retrevo. Some 23% of people under the age of 25 watch most of their television content online compared with just 8% of people over the age of 25 watching most of their TV shows via the Web. Men are more likely to view TV on the web than women: 17% of men watch all of their TV content online, while just 9% of women sit in front of their PC's to watch TV shows.

More than half (57%) of respondents said they were happy with their cable or satellite service, with only 26% reporting that they have either canceled or are considering canceling their service. An additional 15% of people surveyed said that higher cable and satellite prices would drive then to watch all of their TV shows online, according to the study.

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media measurement, television

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