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ABC TV Enjoys App Success

The Washington Post, Thursday, April 15, 2010 12:41 AM

To date, ABC is the only television network to offer an application for watching its shows free -- with ads -- on Apple iPad tablet computer, and it says its business model is proving fruitful. In the 10 days since the iPad's debut, its TV-show watching app has been downloaded 205,000 times, giving the Walt Disney Co. unit a presence on nearly half the 450,000 devices that Apple says it has sold, generating "several million" ad impressions, according to the network.

Advertisers on the iPad so far include Clorox, Lexus, AT&T, Heineken, Sears and Target. Disney is delivering the same 30-second spots seen on television, but this fall, it expects to sell interactive ads featured on its Web player. The most popular streamed show has been a March 31 episode of the sitcom "Modern Family" that centers on character's longing for an iPad.

Read the whole story at The Washington Post »

ad buys, apps

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