• by April 15, 2010

Subway’s latest marketing thrust combines a celebrity-focused advertising campaign with a Twitter engagement effort offering chances to win gift cards for the chain.

Between April 14 and April 27, a “Tweet to East� promotion will focus each day on a famous Subway fan, encouraging consumers to tweet @subwayfreshbuzz to weigh in on why the ‘famous fan of the day’ “is a great fit� for the Subway brand. Tweeting qualifies consumers to be entered for a chance to win $10 Subway gift cards (five cards will be awarded per day).

The celebrities, mostly sports figures, will also be tweeting to Subway fans from their own Twitter handles, a Subway spokesperson tells Marketing Daily. --Karlene Lukovitz