• by Gavin O'Malley , April 20, 2010

Fast Company continues its coverage of Ford and the carmaker’s efforts to incorporate smartphone technology into the driving experience. Discussing Ford’s in-car Sync system, it explains: “The idea is that when you connect up a Sync-compatible smartphone, running the right kinds of apps, to your Sync-enabled car, you’ll be able to merely utter a few words of command to get the app to bend to your will.� The new Sync AppLink service only works with BlackBerry and Android phones at the moment, but iPhone -- and even iPad -- compatibility could come later this year. One lucky app that will be made available to Ford owners is Web radio service Pandora. Fast Company, meanwhile, suggests that Ford and other carmakers will have to walk a fine line between what apps represent reasonable and unreasonable distraction for drivers.