• Bloomberg, Wednesday, April 21, 2010 11:51 PM

Microsoft Corp. and former News Corp. President Peter Chernin have discussed creating a television channel for users of the Xbox video-game console. The channel would be exclusive to subscribers of Microsoft's Xbox Live videogame network. Chernin suggested raising Xbox Live's monthly fee by $1 or $2 to add programming aimed at the online service's young, male target audience, one person said.

The channel would be owned jointly by Chernin and Microsoft and would offer reruns and original shows. Chernin's proposal underscores Hollywood's efforts to find new ways to convince viewers to pay for films and TV shows delivered on the Web.

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