Location-based social network Foursquare has added a link to every page representing an unclaimed business venue, which asks: “Are you the manager of this
business?� The link takes presumed managers to a page asking them for proof that they are in fact a business’s manager, and an open-offer to discuss various
marketing opportunities with a member of Foursquare’s sales team. As
TechCrunch explains,
“If Foursquare is ever going to be worth more than $100 million to Yahoo or anyone, it will have to add not just a hell of a lot more users, but also a hell of a lot more local
advertisers.� Presently, there are about 2,000 live offers on Foursquare from local bars, restaurants, and stores worldwide. There is also a new
“Businesses� page explaining the different tools available to local merchants.