Google is no stranger to rivalries and potential competition, but
Fortune suggests that the search giant may have
finally met its match with Facebook. Indeed, new features from the social network “may lay the groundwork for reorganizing the Internet according to the relationships between people
instead of pages -- with massive implications for both search and advertising,� it writes. In particular, Facebook’s new
“like� button is being positioned to create “an expanding map of the preferences people express across the the [sic] entire
Internet.� More broadly, “As [Facebook] launches more features outside the Facebook site, the company’s strategy is starting to look remarkably
similar to Google’s early strategy.� Meanwhile, Fortune argues that Google’s own “social� efforts have
so far fallen flat, with the exception of perhaps the most primitive social tool online, i.e., email.