• Adweek, Friday, April 23, 2010 12 PM

Burger King is advertising a brunch in select markets in Florida and Massachusetts that includes a faux $1.99 mimosa that is a mixture of orange juice and Sprite, instead of the usual O.J. and champagne. Advocates are concerned that it sends a wrong message to children, Noreen O'Leary reports.

"It's inappropriate for a family restaurant to be serving drinks that mimic the act of consuming alcoholic beverages," says Susan Linn, director of Campaign for a Commercial-Free Childhood. "It serves as a message to kids that if you want to feel grown up, you should drink alcohol." It would be better Linn says, to serve a drink with alcohol targeted to adults. Burger King did not immediately respond.

The special brunch menu is available daily until 10:30 a.m. It offers the Whopper burger, as well as a $2.99 ciabatta sandwich with scrambled egg, cheese, tomato, ham and bacon with smoky tomato sauce.

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