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Thinking Outside the Box: Floating Ads Hit the Mainstream (

  • , Monday, September 10, 2001 12 AM
They're eye-catching, they're engaging, they can tell a story -- and they're the latest big thing in online rich media advertising. They've been called various things -- "page takeovers", "floating ads", and "outside the banner ads" -- but, whatever the name, they're catching on in a big way.

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