Last week, it was revealed that social buying site Blippy was disclosing members’ credit card numbers on Google. Reaching out to users, the company outlined what happened and posted
its plan on its blog Monday: “This is a very serious issue and simply apologizing is not enough … We’ve spent the last 48 hours working around
the clock to dissect the issues, reach out to affected users, and put together a plan to ensure this never happens again.� As such, the startup is rolling out a five-pronged effort
that includes hiring a chief security officer, performing regular audits, investing in systems to filter out sensitive information, controlling what information that search engines cache, and creating
a security and privacy center for users, reports
The Los Angeles Times. Blippy.com also
asked users to e-mail them with suggested measures to improve security and pledged to personally respond to each recommendation. The startup lets people link their credit cards and e-commerce accounts
to its site, so users can share their purchase decisions with “friends.�
