The Wall Street Journal is the latest publisher to partner with hot location-based social network FourSquare. Initially, WSJ.com will provide tips from “Lunch
Box� -- its daily column of restaurant reviews -- and users can follow the Journal on Foursquare for “more on the best New York has to offer.�
The partnership also introduces three new badges, each with their own separate New York challenge. “The Urban Adventurer tasks users to check-in to each of the five New York
boroughs,�
Mashable explains. “The Banker Badge requires three check-ins in the
financial district, and the Lunch Box badge can be unlocked by checking-in twice at WSJ-reviewed restaurants.� The partnership is similar in nature to the other big brand deals
that Foursquare has done in recent months with Metro News, The New York Times, and Bravo.
