Commentary

Some Magazine Categories Show Increase

Some Magazine Categories Show Increase

The Magazine Publishers of America released figures that show total magazine advertising revenue for the month of July down 7.9% from last year and advertising pages for July were down 17.4% from last year. Though year-to-date advertising revenue decreased 3.4%, and ad pages were down 11.7% over last year, six of the major advertising categories showed positive dollar growth this July, and seven year to date over the same period last year.

"We're pleased to see that there are still some bright spots out there," said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. "Increases in such categories as Toiletries & Cosmetics, Drugs & Remedies, and Transportation, Hotels & Resorts, among others, illustrate that magazine advertising continues to be an effective way to reach target audiences."

Selected details are as follows:

July 2001Jul 2001 Jul 2000 % Page
Million $ Pages Pages Change
Automotive $1491,724 1,759 -2.0%
Drugs & Remedies $981,036 989 4.7%
Technology$951,414 2,907 -51.4%
Toiletries & Cosmetics $91964 844 14.2%
Food & Food Products $8051 842 -10.8%
Home Furnishings& Supplies$74961 1,009 -4.8%
Direct Response Companies$731,397 1,378 1.4%
Financial, Insurance & Real Estate$62910 1,319 -31.0%
Media & Advertising $56710 1,238-42.7%
Transportation, Hotels& Resorts$46994 950 4.6%
Apparel & Accessories $34800 878 -8.9%
Retail $33609 819 -25.7%

January - July 2001 vs. 2000
Gains were noted in seven out of 12 categories for the year-to-date comparison. Details are as follows:

Ytd 2001 Ytd 2001 Ytd 2000 % Page
Million $ Pages Pages Change
Automotive $946 11,341 12,484 -9.2%
Toiletries & Cosmetics $804 9,437 8,29313.8%
Technology $782 12,184 18,893 -35.5%
Drugs & Remedies $734 7,610 7,211 5.5%
Food & Food Products $668 5,931 5,942 -0.2%
Apparel & Accessories $638 12,975 12,688 2.3%
Home Furnishings & Supplies$628 8,345 8,663 -3.7%
Direct Response Companies$617 11,176 11,274-0.9%
Financial, Insurance & Real Estate$565 8,227 10,396 -20.9%
Media & Advertising $531 6,661 9,613 -30.7%
Transportation, Hotels & Resorts$473 9,198 8,974 2.5%
Retail $433 7,919 10,568 -25.1%

advertisement

advertisement

Enhanced and expanded PIB (Publisher's Information Bureau) information is now available at www.magazine.org.

Next story loading loading..