Hulu is co-owned by News Corp, NBC Universal and Disney and entered into talks with with British TV and advanced talks with ITV last year. Ben McOwen Wilson, ITV's director of online and interactive, said: "Hulu is a major success in the U.S., but the UK TV market is a different place. It is much more consolidated, which mean there are fewer online locations than in the U.S., which users need to visit to get access to their favorite content -- therefore there is less need for aggregators."
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