While Toyota is down, it's certainly not out, Millward Brown global brand director Peter Walshe maintains. "It is a strong brand and is trying hard to overcome the damage through a major
communications campaign," he says. "All of our evidence shows that strong brands are much more likely to recover from a crisis."
Two big winners were Ford and Volkswagen. The former boosted its brand value by 19% to $7 billion; VW increased by 20% to just under $7 billion. Audi was up 2% to $3.6 billion.
advertisement
advertisement