Commentary

Internet Audience Up

Internet Audience Up

According to Nielsen//NetRatings, internet growth at-home spiked 63% in the past two years. The U.S. at-home Internet population increased 16% from July 2000 to July 2001. By comparison, the population grew 41% the previous year from 1999 to 2000.

Sean Kaldor, vice president of analytical services at NetRatings, said that the Web is now reaching the latter half of mainstream America. Internet growth will now be driven by late adopters and by more aggressive use from the enormous existing Internet population.


- 58% of all Americans had Internet access in their homes in July 2001, compared to 52% last year.
- In July 1999 only 39% of all Americans had access to the Web.

And the latest report found that Web users spent an average of 10:19 (hr:min) online during the month of July 2001, rising 7% from 9:41 spent in July 2000. Surfers also accessed the Internet more often, jumping 11% in the past year.

"Compared to other communications and media technology, Internet adoption has reached nearly three out of five homes almost overnight," Kaldor said.

U.S. At-Home Internet Penetration

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  +------------+-----------+------------+-------------+  |            | Internet  |   Census   |  Internet   |  |            | Universe* | Population | Penetration |  |            |
(000)   |   (000)    |             |  +------------+-----------+------------+-------------+  | July, 1999 |  106,370  |  272,691   |     39%     |  | July, 2000 |  143,959  |  275,130   |     52%
|  | July, 2001 |  165,181  |  284,870   |     58%     |  +------------+-----------+------------+-------------+  
Current Internet Universe is the total number of users who had access to the Web during the month, but did not necessarily log on.

Source: Nielsen//NetRatings

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