Trying to keep up with social trends, LinkedIn is now giving members the ability to "follow" any company profile. "It's very similar in theory to the act of 'following' someone on Twitter of [sic]
becoming a fan of someone on Facebook," TechCrunch notes. "The idea is to help users keep track of company updates, such as job openings, new developments and more, but in real time."
Similarly, last fall, LinkedIn integrated Twitter into its system, thus allowing users to Tweet from its platform, and send Tweets from outside clients to LinkedIn with a hashtag. The company
also recently launched a new URL shortener, along with enhanced sharing features. Positioned as a network for professionals and corporate networking, LinkedIn now boasts 65 million members.
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