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Spring Calls Mags 'Collectible Artifacts'

Stevie Spring, chief executive of Future Publishing, said the advance of digital publishing would lead printed magazines to become collectible artefacts rather than sources of valuable information. Addressing the PPA Conference, in London, Spring said she was upbeat about the future for magazine brands, telling delegates: "The next three years are going to be better that the last three years."

"It's survival of the fastest...we have to adapt and accept that some things are done much better in digital that in print," she said. Spring said part of this change would see print magazines evolve into different types of products. She called print: "Content that we want to own rather than connect with."

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