The mobs were angry, my friends, on Dunkin's Facebook page, where they have been posting angry words against the company for running a promotion for free iced coffee in just six states.
Apparently, many people heard about the free drink and looked forward to it, assuming it was nationwide as it had been in the past.
On Twitter, meanwhile, some tweeters were begging the
Massachusetts-based company to respond on Facebook. "I am trying to defend you there, but the mobs are unruly," posteed @dajbman22.
A spokesperson for Dunkin' Brands tells Marketing
Daily the company has responded on both Facebook and Twitter, is sorry for the confusion and is planning regional promotions to celebrate its 60th anniversary rather than the standard national
Free Iced Coffee deal.<I>--Nina Lentini</i>