The fast-food wars are hitting a new low, Bruce Horovitz reports, with Taco Bell set to announce plans for Meal Deals that include an entree, side dish and drink for only $2. Consumers get a medium
drink, Doritos chips and a choice of a Chicken Burrito, Double Decker Taco, Gordita Supreme or a 5-Layer Burrito.
Competitors will be watching with interest, at the very least, and
Taco Bell is expecting no less. "If we just tossed a pebble into the pond, the ripple wouldn't find its way to shore," says Taco Bell president Greg Creed. "We're throwing a boulder into the pond.
This will be a disrupter in the marketplace."
TV ads that start Sunday feature workers and customers wondering how the chain can sell three items for only $2. The actors then squabble
over which one of the items is "free."
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