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Yahoo Buys Associated Content

Ad Age, Thursday, May 20, 2010 12:23 AM

Yahoo has acquired Associated Content for slightly more than $100 million in a deal that gives the portal new technology and a new strategy for producing low-cost media. It's part of an effort to shore up Yahoo's content offerings and underscores the increased use of low-cost, crowd-sourced content. Associated generates freelancer-produced content that can earn as little as $5 a story, and is optimized for search.

Associated, backed by AOL CEO Tim Armstrong, as well as VC firms Canaan Partners and Softbank Capital, had raised $21 million in venture funding. Founded by Luke Beatty in 2004, Associated Content receives more than 16 million unique users per month, according to ComScore, and the editorial staff reviews more than 50,000 pieces of content per month.

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content issues, internet, m&a

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