Commentary

Technology Seen As Beneficial

Technology Seen As Beneficial

More than half of US adults believe new technologies make their leisure time more enjoyable, and 59% say the internet, cellphones and other devices boost productivity on the job according to a new study by Ipsos-Reid from a representative sample of 1,000 US adults (age 18 and over).

US Adult Attitudes toward New Technologies' Influence on Leisure Time (% of respondents)

Make leisure time more enjoyable - 54%
Cut into leisure time - 29%
Both/neither/not sure - 17%

Source: Ipsos-Reid, August, 2001

New Technology Influence on Work Time (% of respondents)

More productive at work - 59%
More of a distraction at work - 25%
Some of both - 16%

Source: Ipsos-Reid, August, 2001

eMarketer recently reported on findings from a Xylo, Inc. study that were similar to the Ipsos express poll. Xylo finds that as of August 2001, 79% of women and 61% of men in the workplace believe that personal internet usage at work increases overall productivity.

Find out more here.

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