Telmar, leading supplier of media planning systems, last week acquired Peaktime, an innovative TV planning and yield management system developed in Europe. The resulting unit, which will be called
Telmar Peaktime S.A.S., will significantly expand Telmar's presence outside the U.S., expanding its customer base to 30 countries. Telmar also plans to expand Peaktime's application in the U.S. The
system enables users to track real-time performance of TV audience delivery in a vivid graphical interface.