Coke is set to air a :30 spot during tonight's "American Idol" finale based on a two-minute-long video, "Coke Happiness Machine," that has gotten nearly 2.3 million views on YouTube since being posted
in January.
Definition 6 worked with Coca-Cola to create the viral video to spread happiness across a college campus -- complementing Coke's global "Open Happiness" advertising campaign.
During the video shoot, unsuspecting college students were surprised by small "doses" of happiness - ranging from fresh flowers and piping-hot pizza, to balloon animals and a 6-foot sub -- that were
dispensed from our modified Coke machine. Happy reactions were captured via five hidden cameras.Nina Lentini