• June 1, 2010

Coca-Cola has debuted new bottle designs for large bottles of Minute Maid Premium 100% Orange Juice, as well as new designs for the brand's lemonades and fruit drinks.

The 128-ounce and 89-ounce bottles of Minute Maid orange juice (which have suggested retails of $6.35 and $4.95, respectively) are now clear and ergonomically designed. The brand's lemonades and fruit drinks now have a "fresh new look" that incorporates "vibrant colors," reports Minute Maid.

The redesigns are consistent with Coca-Cola's new, overall visual identity system, and will help further differentiate Minute Maid products (especially the larger sizes) from competitors in an increasingly fragmented retail environment, according to a spokesperson for the brand.--Karlene Lukovitz