Hard times in ad and media industries are creating bargains for small businesses seeking higher profiles. A Redondo Beach diner is among those taking advantage of lower production costs and ad rates.
A small shop wrote and produced the 30-second spot for $5,000, then helped him broker a deal to deliver it to 300,000 homes for $1 every time it ran.
Across all media, the cost of developing
marketing campaigns, creating ads and placing them is down -- making marketing more affordable than it's ever been in the region. As smaller businesses test the advertising waters, they're providing
much-needed work for start-up production companies and graphics artists, and filling space at TV stations, on billboards and in other media that would otherwise go unsold.
Nationwide,
the average cost to air a 30-second spot on network TV was $921 last year, down from $1,109 the year before, according to Nielsen Co. Spots on cable stations, always significantly cheaper than
networks, were also down, experts said.
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