• The Next Web, Tuesday, June 8, 2010 3:40 PM

Twitter now has 190 million users producing 65 million tweets per day, according the company's COO Dick Costolo. Yet, those figures are less than impressive if you consider that, "in aggregate, Twitter users produce less around one-third of a tweet per day," notes The Next Web. The blog also suggests that a small number of Twitter users are generating the vast majority of Tweets.

"We're just going to have to assume that the curve of user generated tweets (UGT?) drops off the cliff after a very low percentage of power users," it writes. "Of course, Twitter may be showing much more detailed numbers to partners and advertisers, but even so, they'll need to justify that 1/3 of a tweet number per day just the same." Moreover, The Next Web argues that Twitter doesn't stand a chance against engagement monsters like Facebook when it comes to for advertisers to plan their online media buys.

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