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Syfy To Rollout Connect Platform

Mediaweek, Sunday, June 13, 2010 11:06 PM

Syfy is looking to channel its fans passionate, vocal nature by establishing regular programming events, which blend live TV viewing, social media and video chats with network's talent. In the next few weeks, Syfy will roll out Syfy Connect, a Web platform that will aggregate fan commentary that gets posted during first-run episodes of Syfy's top series as they air.

Commentary will conversations that take place on Syfy.com as well as on Facebook and Twitter. In addition, Syfy Connect will host video chats with cast members from its shows, during which fans will be able to directly ask questions and then watch as Syfy stars answer them live via Ustream. "Sort of like a one-way Skype call," explained Craig Engler, Syfy's senior vice president/GM of digital.

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cross-platform, television

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